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Our Staff

The New Jersey Assocon of Health Plans is a non-profit association representing the leading Commercial and Medicaid health care plans in the state which cover nearly seven million New Jersey residents. Our members include: Aetna, AmeriGroup, AmeriHealth, CIGNA, Horizon Blue Cross Blue Shield of New Jersey, UnitedHealth Group and WellCare.

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Pictured: Beth Yake, Wardell Sanders, Maria Friberg, Sarah Lynn Geiger

Wardell Sanders, Esq., President, New Jersey Association of Health Plans

082-5x5As President of the New Jersey Association of Health Plans, Ward leads the state trade association that represents the major health plans in New Jersey, including five Medicaid health plans. He became President of NJAHP in October of 2006.

Ward is a recognized expert on health care policy, speaking to national and regional audiences and is a frequent commentator on TV. In 2014, Inside New Jersey and Star Ledger writers named Ward one of New Jersey’s 100 most influential residents. He also has been named on a number of other New Jersey power lists.

Prior to coming to the NJAHP in 2006, Ward served for 15 years in State government positions. He was the Executive Director of the New Jersey Individual Health Coverage Program Board and the New Jersey Small Employer Health Benefits Program Board, the two State agencies charged with regulating the individual and small group health benefits markets, which then covered about one million New Jersey residents. Ward began his State service as a Deputy Attorney General in the New Jersey Division of Law.

As President of the NJAHP, Ward was appointed by Governor Corzine to both the Mandated Health Benefits Advisory Commission and the Health Care Access Study Commission, and by Senate President Codey to the Medical Care Availability Task Force.

Ward is a 1991 graduate of the Villanova University School of Law, in Villanova, Pennsylvania, where he was an editor of the Villanova Environmental Law Journal and was the student commencement speaker. Ward is also a 1984 graduate of Franklin & Marshall College in Lancaster, Pennsylvania, where he received his BA in Government. He is a member of the New Jersey and Pennsylvania bars, the New Jersey Bar Association, and is a member of the Bar Association’s Insurance Benefits Committee.

From 1984 to 1988, prior to earning his law degree, Ward worked in Washington, D.C. for the International Center, a human rights and foreign policy research organization.

Ward lives in Lambertville, New Jersey, with his wife and two children. Ward was elected four times to Lambertville’s City Council and has served since January 1, 2008. He also has served on a number of local bodies, including the Planning Board, the South Hunterdon Regional High School Municipal Work Group, the Cable Advisory Commission, the Police Merger Work Group, and the Environmental Commission. Ward is also involved in the Lambertville Youth Basketball Association, serving as a volunteer coach and referee since 2005.

Sarah Lynn Geiger, Vice President

082-5x5Sarah Lynn Geiger serves as the Vice President.  She joins NJAHP with vast experience in association and health care work.

Prior to joining NJAHP, Sarah worked at the New Jersey Education Association as an Associate Director in the Research and Economic Services Division as a member of the Pensions and Benefits Unit for five years.  While at NJEA, her work focused on monitoring the School Employees’ Health Benefits Plan, reviewing and analyzing legislation and regulations relating to health care, acting as staff contact to the association’s health benefits committee, and providing collective bargaining assistance and subject matter training for members and staff.

Sarah has also worked for former Congresswoman Carolyn McCarthy in her Washington, DC office as a legislative aide.  During that time, she also worked as a membership and research consultant for the Women’s Information Network (WIN), helping the organization analyze and develop their strategic plan.  Sarah has also worked in the offices of Congresswoman Diana DeGette and the late Congressman John Adler.

In addition to her work, Sarah is heavily involved in the New Jersey chapter of New Leaders Council as a member of the Advisory Board.  Most recently, she has served at the Chair of the Advisory Board from 2016 to 2018.  She is also an alumni of the NLC Fellowship Program.

Sarah earned a Master of Public Administration from the Trachtenberg School at George Washington University.  She also holds a Bachelor’s Degree in Planning and Public Policy from the Bloustein School at Rutgers University.

Sarah lives in Philadelphia, where she serves on her condo’s homeowner’s association.

Maria Friberg Business Manager 

mariaMaria Friberg serves as the Business Manger for the New Jersey Association of Health Plans. Maria came to the Association in 2004. As Business Manager, Maria is responsible for the day-to-day administration of the Association. Specifically, she provides financial reporting and budget development, as well as administering payroll and accounts payable. Maria is also the Associations point of contact for its Associate Members.

Maria has two sons, and resides with her husband Robert in Robbinsville, New Jersey.

Beth Yake Administrative Assistant

bethBeth Yake has been a part of the NJAHP staff since 2007. She is the administrative assistant to the President and Vice President and her various duties include coordinating meetings, handling phone inquiries, doing special projects and other various administrative duties.